IWC SCHAFFHAUSEN

Overview:

IWC Schaffhausen launched its 2021 Pilot’s Watches Collection with a commitment to sustainability and innovative design. As part of this launch, IWC partnered with the forward-thinking fashion brand RÆBURN to create a collection of unique gifts that perfectly complement the new Pilot’s Watches. This collaboration not only highlights the elegance and functionality of the Pilot’s Watches but also aligns with IWC’s values of environmental responsibility through the use of recycled and upcycled materials.

Approach:

To reinforce its commitment to sustainability, IWC Schaffhausen selected RÆBURN, a brand renowned for its sustainable fashion practices and creative approach to upcycling, as its partner for this initiative. The collaboration aimed to produce high-quality accessories that reflect both brands' dedication to innovative design and environmental consciousness. The key focus was to integrate recycled and upcycled materials into stylish and practical products that would appeal to IWC’s discerning clientele.

Services:

  • Collaboration Management: IWC facilitated seamless collaboration with RÆBURN, ensuring that both brands' values and design philosophies were effectively aligned.

  • Product Design and Development: Working closely with RÆBURN, IWC helped in designing a range of gifts that not only complement the aesthetics of the Pilot’s Watches Collection but also adhere to sustainable practices.

  • Sustainable Material Sourcing: The project focused on using environmentally friendly materials, such as 100% recycled polyester made from RÆCYCLED PET plastic bottles, for the creation of the Pilot Keyring and Lanyards.

  • Quality Assurance and Testing: IWC ensured that all products met the brand's high standards for quality, durability, and functionality, providing their customers with sustainable yet luxury accessories.

Conclusion:

The partnership between IWC Schaffhausen and RÆBURN successfully showcased how luxury and sustainability can coexist. By incorporating recycled and upcycled materials into their product offerings, IWC not only enhanced the appeal of the 2021 Pilot’s Watches Collection but also reinforced its commitment to environmental responsibility. The collaboration resulted in beautifully designed accessories, such as the Pilot Keyring and Lanyards, that reflect the values of both brands—innovation, quality, and sustainability.

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